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AI traffic report

How much traffic do agent websites get from AI assistants

AI traffic to real estate agent websites, measured every night across the websites BrndNa hosts: how much comes from ChatGPT, Gemini, Claude and Perplexity, and how many sites get it.

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BrndNa is the real estate agent website that works for you: it gets you found on Google and ChatGPT, turns visitors into clients, and follows up automatically — website, CRM and marketing in one platform.

How much website traffic do real estate agents get from ChatGPT?

AI assistants such as ChatGPT, Gemini, Claude and Perplexity now send visitors to real estate agent websites. BrndNa measures this every night across the websites it hosts — how much traffic comes from each assistant and how many sites get it — and publishes the rates here once each month is complete.

How agents get more of it

AI assistants send visitors to sites they can read, trust and quote.

Own your neighborhoods

Neighborhood and market pages give assistants local facts to cite — with your name on them.

Publish regularly

Local articles keep your site current, which is what search and AI assistants look for.

Frequently asked questions

Which assistants, how it is measured, and how to get more.

Which AI assistant sends the most traffic to real estate websites?
This report names the assistants once a month has enough AI visits to split them reliably. Visits from ChatGPT, Gemini, Claude, Perplexity and Copilot are all counted.
How is AI traffic to a website measured?
A visit counts as AI traffic when the visitor arrived from ChatGPT, Gemini, Claude, Perplexity or Copilot, by the link’s referrer or its utm_source tag. BrndNa counts each visit once, by where its first page view came from, and only verified human visits: bots, preview sites and BrndNa staff are removed.
Why does this report show percentages instead of totals?
Rates describe what an agent website can expect, whatever the number of sites behind them. Each month is published only once it is complete and big enough that no single website shows through.
How can a real estate agent get more traffic from ChatGPT?
Give ChatGPT something to find and quote: a site with neighborhood and market pages, clear answers to buyers’ and sellers’ questions, structured data, and mentions and reviews elsewhere. Then measure it: BrndNa’s free check shows whether ChatGPT names you today.

We can make a difference.

A website built for Google and AI assistants, and a report of whether ChatGPT names you.

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