What a real estate agent website really costs
Monthly prices, setup fees and the first-year cost of a real estate agent website across eight platforms, from each company’s own pricing page.
BrndNa is the real estate agent website that works for you: it gets you found on Google and ChatGPT, turns visitors into clients, and follows up automatically — website, CRM and marketing in one platform.
Free: see if ChatGPT names you in your cityHow much does a real estate agent website cost?
A real estate agent website costs $59 to about $725 a month on the platforms that publish prices, plus $0 to $6,500 to set up. In the first year, an entry plan runs from about $1,000 (a do-it-yourself builder) to about $5,300 (a website with CRM and setup fee). Luxury Presence, Lofty and BoldTrail quote prices on request.
These are entry plans for one agent, read from each company’s own website on October 29, 2026. Teams, extra users, more MLSs, ad budgets and lead packages cost more.
First-year cost, entry plan
| Platform | Entry plan | Per month | Setup | First year, billed monthly | First year, billed annually | Good to know |
|---|---|---|---|---|---|---|
| Placester | Agent Essential | $59 + $25 | $0 | $1,008 | $866 | Includes the $25/mo IDX fee for one MLS. Simple CRM; emails capped by plan. |
| AgentFire | Pro, Ignite design | $165 | $800 | $2,780 | — | No CRM included. MLS fees extra. |
| BrndNa | Premiere | $399.99 | $0 | $4,799.88 | $3,999.99 | CRM, email campaigns, content and AI visibility tracking included. |
| Sierra Interactive | Starter | $359.95 | $500 | $4,819.40 | $3,599.40 | 12-month contract. One user; dialer is a $100/mo add-on. |
| Real Geeks | Real Geeks Platform | $399 | $500 | $5,288 | — | Two users. Lead packages are $299–$599/mo extra. |
| Luxury Presence | Not published: priced in a demo or on request. | Not published. Plans (Launch, Brand, Scale, All In) are priced by demo; ad spend is extra. | ||||
| Lofty | Not published: priced in a demo or on request. | Not published: every plan (Agent, Team, Broker, Enterprise) is “Request Pricing”. | ||||
| BoldTrail | Not published: priced in a demo or on request. | Not published: pricing comes with a demo. | ||||
Checked on each company’s own site. USD before tax; prices change, so confirm before you buy. Names are trademarks of their owners. Every comparison and its sources.
What changes the price
Six things decide what an agent website really costs in a year.
Setup and design
From $0 for a self-serve builder to $6,500 for a custom design (AgentFire’s Firebrand package).
Contract length
Month to month, or a 6- or 12-month minimum. A longer term can lower the monthly price and raises what you owe if you leave.
IDX and MLS fees
Some include one MLS; others charge per MLS — Placester $25 a month, Sierra $25 per extra feed.
Users and seats
Entry plans include one or two users; each extra user costs from $1 to $75 a month, depending on the platform and team size.
Content and email
Included on some plans, add-ons on others, and email volume is usually capped by plan.
Ads and lead packages
Managed ads and lead packages add hundreds a month: Real Geeks’ run $299–$599, plus ad spend where it applies.
What should a real estate agent website include for the price?
Compare what each price buys, not just the number. A website that only shows listings needs a CRM, email and content bought elsewhere; a higher monthly price that includes them can cost less in total.
- 1
IDX search on your MLS
Live listings on your own site, and whether each extra MLS costs more.
- 2
A CRM that sees the website
Who visited, what they looked at, and who to call — without exporting leads to another tool.
- 3
Content and email you don’t have to write
Local articles, neighborhood pages and market update emails that keep clients coming back.
- 4
A way to show up on Google and ChatGPT
Pages assistants can read and quote, and a report of whether they name you.
Frequently asked questions
Cheap plans, unpublished prices, BrndNa’s price and the costs that hide.
Is a $59-a-month website enough for a real estate agent?
Why don’t some real estate website companies publish prices?
How much does BrndNa cost?
What hidden costs should agents watch for?
We can make a difference.
One price for the website, the CRM and the marketing — and a report of whether ChatGPT names you.